Milano Unica 27th edition
An edition dedicated to innovation and sustainability
27th edition of Milano Unica, The Italian Textiles and Accessories Trade Show
Number of visitors essentially in line with the July 2017 edition
Ercole Botto Poala, President of Milano Unica:
“High level of appreciation for an edition dedicated to innovation and sustainability. Milano Unica again confirms its standing as an instrument at the service of the entire Made-in-Italy supply chain. Important confirmations registered from some strategic international markets”
The 14th edition of Milano Unica China will be held September 27- 29 in Shanghai
The 28th edition of Milano Unica will be held February 5 – 7, 2019 at Fieramilano Rho
Milan, July 12, 2018 – The 27th edition of Milano Unica, the Italian Textiles and Accessories Trade Show, held from July 10 to July 12, recorded approximately 6,000 businesses that visited the trade show to view the high-end collections for the 2019/2020 A/W season. The result is in line with that of the past July 2017 edition, despite a reduced number of Italian businesses, but with a more interesting specific commercial weight, confirmed by the general satisfaction expressed by exhibitors.
Worth noting is the increased number of foreign businesses in attendance, above all, from the Netherlands (20%), United States (+9%), Japan (+6%), China (+5%), France (+3%) and Germany (+3%), while a slight decrease was registered in the number of Italian businesses.
The 27th edition of Milano Unica, made possible thanks to the important support of the Italian Ministry for Economic Development and ICE Agency, its operating arm, saw the participation of 475 exhibitors (+4% compared to July 2017), plus 132 businesses from the Japan and Korea Observatories and Origin Passion and Beliefs, the platform dedicated to the suppliers of Made-in-Italy, top quality artisanal semi-finished products, promoted by IEG, which brought the total number of exhibitors up to 607.
This edition opened with a round table that focused on the commitment of the different players of the Textiles-Fashion industry to an increasingly strategic issue, namely sustainability. Coordinated by Maria Silvia Sacchi, journalist of Il Corriere della Sera, the speakers at the round table were: Ercole Botto Poala, President of Milano Unica, Andrea Crespi, Chairman Sustainability Committee of Sistema Moda Italia, Carlo Capasa, President of the Italian National Chamber of Fashion and Marino Vago, President of Sistema Moda Italia.
“The slight decrease in the number of Italian businesses is certainly due to the more stringent invitation criteria that we have adopted to protect the quality of our interlocutors. The satisfying participation of international buyers along with the increased number of exhibitors finally consolidated the wisdom of the decision to anticipate the date of the trade show to July. Let mefirst of all underscore that the satisfaction of our womenswear textiles and accessories exhibitors in the last edition contributed to creating a new balance in the offering of our trade show,” commented Ercole Botto Poala, President of Milano Unica.
“In addition to the commercial success, we have been able to characterize ourselves also for the innovation of the proposals linked to the vision of our future, starting with the topic of sustainability. A challenge that, as I reiterated on the occasion of the opening round table, does not only refer to the future of our planet, but also to the growth opportunities of our industry. As said, we have a temporary significant competitive advantage on our competitors, determined by the fact that we are the only ones so far to control the entire supply chain. Unlike others, this enables us to talk about quality and sustainability in conferences, but also and most importantly, to take concrete steps in all segments of the industrial chain. However, we can and must further consolidate this advantage by investing and promoting further collaboration as also demonstrated by the projects launched by the Italian National Chamber of Fashion and Sistema Moda Italia,” added Ercole Botto Poala.
“The general satisfaction expressed by exhibitors and buyers regarding the quality of the proposals on display and of the services provided, tells us that our special positioning in the offering of the international textiles trade shows is now consolidated, even if it should never be taken for granted. I was lucky to rely on a time-tested team that is not afraid of challenges or changes. In addition, Milano Unica knows that it can always count on the support of ICE Agency, which also on this occasion has provided its unfailing support, along with the participation of an important delegation of buyers from the United States, Japan, China and Korea, as well as the traditional involvement of qualified representatives of the specialized international press,” said Massimo Mosiello, General Director of Milano Unica, who has headed the operating arm of the Textiles-Accessories Trade Show since its first edition.
“Lastly, we would like to underscore the great success of the ‘ON Tour’ event, the Milano Unica gala evening that has reached its third edition, which puts the spotlight on Italian creativity, textile expertise, style and sartorial tailoring. This edition was dedicated to the Piedmont region and to the 40th anniversary of Ideabiella,” concluded Ercole Botto Poala and Massimo Mosiello, President and General Director of Milano Unica, respectively.
"The just concluded edition confirmed ORIGIN PASSION AND BELIEFS as the first platform of top level Italian manufacturing serving the fashion industry. A role particularly important this year as a result of the active participation of the category associations and top level partners, including ICE Agency, Confartigianato, CNA Federmoda, Expo Modena and Calicantus, which supported the trade show with appointments and meetings dedicated to the most hotly debated topics in the industry,” commentated Marco Carniello, Director of the Fashion and Jewellery Division of IEG, Italian Exhibition Group.
Milano Unica particularly thanks the Italian Ministry for Economic Development, ICE Agency, Sistema Moda Italia and the Municipality of Milan and is grateful to Banca Sella, a prestige sponsor that has supported the trade show for years.
For additional information
Milano Unica Press Office
Tel. +39 02 6610 1105
