Milano Unica Shanghai closes with visitors up by 20%  

Widespread satisfaction marked the closing of the 15th edition of Milano Unica Shanghai, which for three days brought Italian excellence in textile production to the Asian market. 

The 46 participating exhibitor companies (+9% compared to the past March edition) presented their S/S 2020 collections to buyers and sector professionals in the Milano Unica Pavilion, the exclusive space reserved for Italian exhibitors at Intertextile, the biggest textile trade fair in the world. 

 

Milano Unica Shanghai photo gallery

 

There was great attention and interest shown by the Asian public, which, as always, looks to Made in Italy for one of the best examples of excellence, style and quality. Definitely very important was the satisfying presence of Chinese buyers, making up for those who did not attend the 28th edition of Milano Unica in February, scheduled in concomitance with the Chinese New year festivities. 

There were also buyers from other Asian countries, particularly South Korea and Japan, but also India, the Russian Federation and Saudi Arabia: an interesting mix of participants, which contributed to the achievement of the excellent result: +20% in attendance compared to the march 2018 edition.

These results confirm the strategic importance of Milano Unica’s presence in China, not only because it supports and valorizes quality Made in Italy production and contributes to increasing exports, but also because it allows Italian companies to observe and comprehend the swift changes that characterize this large and important market in real time. 

Milano Unica Shanghai, as always, was made possible thanks to the active collaboration of ICE Agency and the support of the Ministry of Economic Development, as well as that of our longtime sponsors, Sistema Moda Italia and Banca Sella.

The next edition of Milano Unica Shanghai is scheduled for the 25th, 26th and 27th of September 2019, and will feature the presentation of the A/W 2020-21 collections.