Milano Unica S/S 2017: double digit growth
Growing number of visitors at the Italian textiles and accessories trade show that presents novelties every year
United to be unique: this was the claim for the 22nd edition of Milano Unica, which was held at Fieramilano City from February 9-11 2016. A claim confirmed by both exhibitors andvisitors, who grew by 12% and 6%, respectively.
Exhibitors
The 22nd edition of Milano Unica had 371 exhibitors compared to the 361 of the past February 2015 edition. Twenty-two exhibitors were foreign plus 40 and 13 of the Japan Observatory and Korea Observatory, respectively. The total was 424 exhibitors, a 6% growth compared to the figures of one year ago. Noteworthy was the return of important foreign businesses , like the ones from the Russian Federation (39%). Double digit growth was also registered for businesses based in Portugal (+33%), the Netherlands (+30%), United Kingdom (+27%), Spain (+17%), France (+15%) and Germany (+14%).
Novelties
A new layout , providing a different look for Milano Unica, which was very well received. One of the noteworthy initiatives is “Bites of Milano Unica”, which combined textiles and accessories with the best of Italian cuisine, thanks to the tables prepared with clothing fabrics in the four top class Milanese restaurants, supplied by the numerous exhibitors that participated in the initiative.
