MU Community, the concept for Fall-Winter 2024/2025
Sustainability for the community and the company: current status and future challenges
MU Community welcomed its vast following of exhibitors and visitors over the past few days, presenting them with the creative concept for the upcoming F-W 2024/2025 season.
Milano Unica took this opportunity to underscore the value that has always distinguished the creative proposals of its exhibitors: sustainability.
The issue was explored in a round table discussion, led by Antonella Martinetto, President of Remmert Spa and by Milano Unica’s style committee, with contributions by Marco Ricchetti, economist and co-founder of Sustainability-lab.net and Blumine, and Elisa Pervinca Bellini, Talent & Sustainability Editor at Vogue.it
The creative ideas of MU Community are rooted in the broader concept of sustainability, with the ultimate objective of the well-being of the community, to reach out to and improve the lives of individuals.
“We are in the midst of a sea change that has become irreversible and that generates new business opportunities. It is a transformation that links an individual’s wellbeing and collective – social and environmental – wellness, especially that of the communities one belongs to. Fashion has always had the capacity to connect an individual with the community, and today this ability must be expressed in a new form, with a vision that calls upon individual companies and the textile and fashion industry as a whole to become proactive protagonists instead of indifferent observers.” This statement by Marco Ricchetti was the basis of the discussion.
The themes therefore revolve around the concept of community, as an uncontaminated place that gives the individual a feeling of belonging and a desire to share experiences and passions with others like herself and with the planet that surrounds her.
FAMILY COMMUNITY
The reassuring place where you can relax, express yourself and seek shelter.
A casual esthetic and a sense of naturalness and simplicity pervade this theme, characterized by soft, enveloping materials and warm, reassuring colors.
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CULTURE COMMUNITY
The place of excellence, of the search for one’s origins, of history and tradition and the impulse to innovate: these form the basis for this theme. The textiles become exclusive items, sometimes eccentric but always striving for authentic elegance. Accessories are precious and sparkling. Colors range through all the shades of white and ivory, with lacquered and reflecting accents.
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NIGHT COMMUNITY
The place that welcomes the community of the night, eager to share unusual experiences in big-city clubs. Masculine and feminine meet in the choice of precious fabrics that express an androgynous and sensual elegance. Opposites blend and come together in ultra-precious combinations, like the double cashmere and treated leather, jerseys and comfortable high-performance textiles. The color palette ranges from shaded hues to chiaroscuro, and from tone on tone to shades of gray.
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Relive the experience of MU Community
- Watch the video story
Milano Unica looks forward to seeing you at the 37th edition, set for 11, 12 and 13 July, 2023.
