SUCCESSORI REDA
Manufacturer of sustainable fabrics
Founded in 1865, the Reda Group is the leading manufacturer of sustainable pure Merino wool fabrics as well as the first textile company in Italy, and one of the first worldwide, to receive the B Corporation certification, the most advanced global standard created to measure the economic, environmental and social impact of its members. To further confirm its commitment to sustainability and its desire to consistently improve its own performance, the Reda Group joined the ZQRX (ZQ Regenerative Index) initiative in 2021, a platform for people, companies and organizations who wish to collaborate and monitor their own sustainability performances in order to evaluate its strengths and identify potential improvements. Sustainable innovation plays a key part in the Group’s strategy, with each fabric the result of a commitment across the entire production cycle to offer our clients an innovative and certified product that fully respects the environment. Innovation is tightly linked to the digital sphere, which is why the collection is fully available and accessible through the Reda 4.0 platform.
What is the most innovative product in your A/W 22/23 collection?
Feeling Active, the washable pant fabric from the Reda Active line.
Which are the features that make it innovative?
Practical and versatile, the Active fabric is
ideal for pants thanks to its stretchy and washable nature, although it is made of
Merino wool. Functionality and respect for
the environment: two core values that define Reda Active.
Will you launch it/communicate it with a dedicated project?
Yes, an inspirational video has been realized in order to tell the easy-care feature of the Reda Active washable pant fabric.
What type of buyer is it addressed to?
Feeling Active is for menswear fashion customers.
