The 10th anniversary of the Japan Observatory at Milano Unica
The celebration event and the dedicated initiatives to celebrate the 20 editions of the Japanese companies participating in Milano Unica
The 38th edition of Milano Unica will feature a record number of 37 Japanese companies participating in the Japan Observatory.
The 38th edition of Milano Unica will be held from January 30, 2024, for three days and will host the "20th S/S 2025 Japan Observatory at Milano Unica," organized in cooperation with the Japan Fashion Week Organization (JFW) and JETRO (Japan External Trade Organization).
37 companies will participate, including 34 in person and another 3 through the "JOB Plus" demo platform for a total surface of 674 sq m.
The bearish trend of the Japanese currency is promoting exports and many Japanese companies have high expectations for the upcoming spring edition of the Japan Observatory.
The Japan Observatory, located in Hall 12, will welcome visitors with videos celebrating its 10th anniversary and the Japanese textile manufacturing tradition, offering sake and tea.
For the occasion, Mr. Hiroshi KOMODA, Executive Director of JFW, will deliver a speech during the Opening Ceremony, showing a video highlighting Japanese quality in support of the Japan Observatory.
At the MU Cocktail, there will be a celebratory moment of the Japan Observatory with sake served to all guests as an expression of gratitude towards Milano Unica and its visitors.
We look forward to meeting you!
