The Experts - Pongees LTD

"We are one of the few UK based textile companies with a showroom in London."
Mr. Nick Moore

What are the main points of strength in relation to your market positioning?

For almost 100 years we have been supplying high quality silk fabrics.

 

Our strengths are an unrivalled selection of products and colors and as we hold stock our minimums are very low: 1m per color.

 

Included in our product range are hammered silks, stretch crepe de chines, tulles and marocains.

 

We have also introduced sustainable fabrics, such as recycled double georgette and chiffon.

 

We also offer a bespoke dyeing service for designers looking for a unique shade.

 

We are one of the few UK based textile companies with a showroom in London making it easy for buyers to see the range and also collect their orders.

What are your main reference targets?

We work with couture houses, established and new designers from all over the world who are producing designs for the womenswear, bridal, special occasion wear, lingerie and interiors sectors, alongside costumiers working for the theatre and ballet as well as production houses designing for entertainment attractions.

 

We also work closely with next generation designers. Our showroom (at Chapel Place, 4 Fountain House, Rivington Street, London EC2A 3DQ) is close to several of the best UK design schools, whose students visit us regularly.

 

All our customers appreciate that we provide free swatches of all our fabrics and our low minimums mean that they can cost effectively experiment with new designs.

How much important is Digital Transformation in the marketing of your products?

Selling our fabric online is increasingly important enabling buyers who visit us at trade shows to follow up easily, as well as reaching new customers.

 

We have images of all our products on line and add stories regularly to keep customers updated with our news.

 

WE ARE CONTINUALLY IMPROVING OUR ONLINE OFFER AND WILL BE LAUNCHING A NEW WEBSITE LATER THIS YEAR

We are continually improving our online offer and will be launching a new website later this year to make it even easier for customers to search for product and place their orders.

 

We are also increasing our activity on social media to keep in touch with both existing and potential customers. We consistently receive 5 star reviews on Google for which is a great endorsement for both our products and our service.