The Modern Man

An open-air photographic exhibition to celebrate the style of the modern man: promoted by MonteNapoleone District, Milano Unica and Robb Report USA and the collaboration of Pitti Immagine Uomo with the sponsorship of the Italian Chamber of Fashion, the exhibition  “The Modern Man” will take place June 10-20 in via Montenapoleone. 

The man’s suit jacket will be the key item, with a series of shoots, whose objective is to highlight the quality of the fabrics and accessories in addition to the more style-oriented and formal aspects of a key item of the modern man's wardrobe. From Milan to Florence, the installation will be featured also at  Pitti Immagine Uomo, in the Fortezza da Basso, and also during the entire Milan Fashion Week (June 17-20), turning into one of the fixed appointments of the man’s fashion calendar.

Milano Unica, the trade show that showcases the most prestigious fabrics dedicated to the top end market, participates in the project as a key link in the fashion-creation process. “Milano Unica plays a central role, because it offers designers the opportunity to choose the very best for their collections,” said Ercole Botto Poala, President of Milano Unica. “The installation, developed with our partners, demonstrates how a long- standing art combined with cutting edge technology can result in the creation of traditional and next generation fabrics that become “first and foremost” a key focus for designers. These represent the key ingredient of quality clothing, exclusive in structure, design and feel. These are also key features for the modern man. We are so proud to underline the importance of our fabrics, because our businesses represent the warp and weft of Italian excellence.” 

“The scope of the exhibition is creating an experiential path that allows the public to interact with the jacket in a special way, while walking along Via Monte Napoleone,” said Guglielmo Miani, President of MonteNapoleone District . Milan has been long considered as a place where trends and style develop and the gentlemen walking along the streets of the city center are always on the lookout for inspiration for their style identity. The choice of the jacket and the way it is worn reflect their individual personality. Milano Unica and Robb Report were the right partners for this story telling.”