THE VALUE OF FIBERS IN THE 40TH EDITION OF MILANO UNICA

The Special Contents section of the 40th edition of Milano Unica will be focused on fibers, a key element in the design and development of products showcased at the trade show. Fibers are at the beginning of the supply chain; fibers define the characteristics of the fabrics in terms of quality, look, performance and sustainability. The fibers’ unique properties are added value, influencing production choices and helping to meet the increasingly diversified needs of the market.

 

For this reason, major international players will participate in the trade show and they will provide valuable contribution to enhancing the relevance of raw materials in the textile and accessory industry:

• Alliance For European Flax-Linen & Hemp (Hall 24 - Shirt Avenue Lounge)
  The Alliance for European Flax-Linen & Hemp, the only European agro-industrial organization of reference worldwide, brings together all players in the flax and hemp supply chain. Founded in 1951, it has more than 10,000 companies from 16 European countries. Present at Milano Unica with its own booth, the Alliance carries out great work to enhance the know-how of its members presenting the latest innovations in fabrics and yarns. Tessuteca is an innovative space dedicated to lifestyle and fashion offering a selection of innovative and certified materials. Among the resources made available, the Percorso del Lino bulletin can be considered a real source of inspiration for creatives. More innovations will be unveiled during the days of the trade show.
• Cotton Egypt Association (Hall 24 - Shirt Avenue Lounge) The Cotton Egypt Association (CEA) is a non-profit association that exclusively manages, promotes and protects Egyptian cotton and the registered Egyptian Cotton™ trademark, owned by the Egyptian Ministry of Trade and Industry and the Alexandria-based Cotton Exporters Association. CEA plays a strategic role in the sustainability of Egyptian cotton, working in partnership with Better Cotton for Egypt and with Cotton Connect for initiatives related to regenerative cotton. Its mission is to protect and enhance the identity of Egyptian Cotton™ throughout the supply chain, keeping its heritage and authenticity alive globally.
• Supima (Hall 24 - Shirt Avenue Lounge)
  Supima represents Pima cotton grown in the United States and is synonymous with quality and excellence. The organization was founded in 1954 in El Paso, Texas, to promote and enhance this unique material. The name combines "Superior" and "Pima," emphasizing the product's distinctive characteristics. Supima is an exclusive variety of Pima cotton, sustainably grown only in the Western and Southwestern states of the United States by a total of approximately 300 farms. Appreciated worldwide by discerning designers and consumers, Supima cotton stands out for its exceptional strength, color durability and extraodinary softness. At present, Supima works with leading brands in the fashion and furnishing sectors offering the highest quality products made from premium Supima cotton.
• The Woolmark Company (Hall 24 - Ideabiella)
  Woolmark, the world authority on Merino wool, presents the new edition of The Wool Lab Spring Summer 2026, a guide to the most innovative and high-performance Merino wool fabrics and yarns, also available in a digital version through The Wool Lab Digital platform. Also, for the first time, some of The Wool Lab's themes will come to life through a special display that will allow visitors to "touch and feel" not only the fabrics but also some of the finished items that are the results of the most relevant collaborations made by Woolmark with top brands through its vast network of collaborations in the textile and fashion industry, demonstrating the high potential of Merino wool.
• Lenzing (Hall 22)
  Lenzing Group stands for ecologically responsible production of specialty fibers made from cellulose and recycled materials. As an innovation leader, Lenzing is a trusted partner of global textile and nonwoven manufacturers, driving numerous technological developments. The Lenzing Group produces fibers, such as TENCEL™ and LENZING™ ECOVERO™, that represent the raw material for a broad range of textile applications - from functional, comfortable and stylish clothing to durable and sustainable home textiles. Many Lenzing fibers are certified by TÜV AUSTRIA for properties such as biodegradability in soil, fresh water and the marine environment, as well as for compostability in household and industrial settings.
  The Lenzing Group's business model goes far beyond traditional fiber manufacturing. Together with its customers and partners, Lenzing develops innovative products along the entire value chain, creating added value for consumers. Lenzing is committed to the efficient and responsible use of all raw materials and offers solutions to transform the textile industry from the current linear economic system to a circular economy. To reduce global warming, the company has established a science-based climate action plan with clear goals: a significant reduction in greenhouse gas emissions by 2030 and the achievement of climate neutrality (Scopes 1, 2 and 3) by 2050.

 

The Special Contents landscape also includes the UK Fashion and Textile Association (UKFT) (Hall 24 - Ideabiella) that represents the creativity, heritage and innovation of the British companies participating in the trade show. The UK is recognized for its excellence in luxury fabrics for suiting and jackets made from wool, cachemire and specialty fibers, and for its lighter, innovative solutions that reflect seasonal trends. In addition, the UK is at the forefront of developing ethical and sustainable supply chains.