News

BEYOND TAILORING BRINGS TAILORING INNOVATION TO MILANO UNICA

A project redefining menswear with exceptional materials and cutting-edge technologies

Milano Unica is excited to announce the arrival of Beyond Tailoring, an innovative project set to be unveiled in Pavilion 15 during the February 2025 edition. This groundbreaking concept redefines the boundaries of menswear tailoring and its engineering, thanks to the use of advanced technologies.

 

Beyond Tailoring is the result of a partnership between leading companies in the textile supply chain that combine specific and complementary skills to promote synergistically a new way of dressing that is dynamic, functional, and multipurpose.

 

The project reinterprets classic menswear through an innovative approach that combines high-quality materials and high-tech processing. Four total looks have been developed with patented Sensitive® Fabrics stretch fabrics produced in Italy by Eurojersey using cutting-edge technology by Framis (i.e. thermo-taping and sealing), Alvanon data-driven ecosystem, and 3D printing by Stratasys. All this is masterfully combined with the know-how of D-house, the Pattern Group’s Innovation Lab, resulting in four outfits featuring a classic design re-proposed in a restyled, customized, and customizable way. Beyond Tailoring represents the starting point for a tailoring concept that stretches out to contemporaneity, responding with elegance and precision to the challenges of the industry.

 

Beyond Tailoring represents the starting point for a tailoring model that embraces modernity, addressing the industry's challenges with elegance and precision.

 

Visitors are welcomed into a multisensory journey designed to entertain, amaze, and inspire, guiding them through the exploration of various production phases. This innovative experience allows them to engage directly with sustainable and technologically advanced solutions.

 

Thanks to the synergy among its various partners, Beyond Tailoring creates a cutting-edge project ecosystem. This integrated model provides a concrete and innovative response to market demands, setting a new standard for collaboration between creativity, technology, and sustainability.