THECUBE STILL FRAMES: AN AUDIOVISUAL JOURNEY THROUGH TRENDS
Themes Rural, Underground, and Zen come to life between pavilions 13 and 15
Milano Unica confirms its pivotal role as a showcase of future trends with its upcoming February 2025 edition, where TheCube will present a special area: “Still Frames,” an audiovisual journey exploring emerging trends. This immersive experience will cover a 130 m² space located between pavilions 13 and 15, featuring six Trend Drop videos displayed on suspended vertical screens, creating a continuous flow of ideas and creative insights.
“TheCube Still Frames” will transform the Spring/Summer 2026 themes—Rural, Underground, and Zen—into a dynamic and visual narrative, engaging visitors in an emotional and inspiring journey. In the digital era, audiovisual content is increasingly asserting itself as a universal language, capable of capturing the attention of a visual and connected audience, open to new creative and tangible visions.
The creative direction of “Still Frames” has been entrusted to Corinna Chiassai and Marius Hordijk of TheCube Archive, a young and dynamic Italian fashion archive founded in 2020. TheCube is a continuously evolving creative hub, always in search of trends and inspirations moving through fashion, music, books, and art. In its second participation at Milano Unica, TheCube find itself exactly where it wants to be: at the heart of trend research, transforming them into visual experiences that anticipate the future of creative communication.
Don’t miss the opportunity to immerse yourself in this extraordinary representation of next season’s trends: a visual and multisensory journey that will guide you toward a new way of interpreting creativity.
